PopimsCode Newsletter June 6. 2017
The Optic-ID post on Linkedin
A special issue of "Contrefaçon Riposte"
On the occasion of the launch of Operation PopimsCode, the French newsletter of the profession publishes a special issue.
And simultaneously, PopimsCode unveils its new rates, which will amaze more than one ...
PopimsCode Newsletter March 8. 2017
The new version of our application has been released
It has been published yesterday on the App Store (version 1.1).
It authenticates all types of 2D and 3D signatures known by our servers, including holograms.
An new article from Jeremy Plimmer
voir en plein écran
PopimsCode Newsletter February 5. 2017
Update on our technical development
The first iOS application has just been published.
The algorithm used for code authentication is now specific to each type of signature being parsed.
The new versions will now succeed each other, the next bringing an improvement in comfort during the placement of the smartphone for the analysis. The application under Androïd is practically finished. We would like to thank our partner Innology for the quality of their work!
Our agreement with the World Customs Organization is signed, and our application will soon be integrated into the one which will be made available to all custom officers worldwide. We thing it will be the only one enabling a really secure instant product and document authentication.
Security devicesOur cooperation with inks and varnishes manufacturers is going on smoothly.
Two reflective glitter varnishes for screen printing have been announced by a French manufacturer, Encres Dubuit. Shining varnishes for flexography offset and inkjet printing will also be proposed on the international market in the near future, by several manufacturers presently developing textured inks and varnishes, and printing systems.
At the same time, a well-known French printer, Gen'etiq, starts producing cards and different types of labels, some of which destroy themselves when someone tries to take them off.
This is an occasion to reiterate that all our customers may order their markings from any converter or other markings manufacturer they want, and that we are committed not to charge any royalty to markings manufacturers, or inks, varnishes or paint suppliers, even when we participate in their promotion.
Our first smartphone application development is nearly finished, but we will open the service only at the end of February, when the new version of our application will be published,
We are finalizing the network securization (smartphone applications + SwitchBoards + authentication servers of our customers) in order to provide a very high security level, enabling us to guarantee identities, banknotes, payment cards, etc, Our SwitchBoards network will provide the following guarantees to our customers and to the public:
The assurance that the server providing authentication of a product or document is the one of the brand, and not that of a pirate, which is not the case of current barcode readers (a SwitchBoard is a secure router).
The protection of the application user's personal data, which will not be forwarded to anyone if he chooses to remain anonymous (a SwitchBoard is acting as a proxy).
The protection of the authentication servers of our customers and integrators against attacks (they only answer to our SwithBoards network).
Latest changes in our organization
We are sticking to our strategy which is to grant licenses to governments and brands, and master-licenses to integrators and other marketing partners, but we decided the three following changes in our marketing organization.
Governmnents, brands and our Integrators will be allowed to design different code and signature architectures, and to develop their own algorithms corresponding to different code designs and specifications.
They will also be allowed to publish their own smartphone applications. We will deliver them Software Development Kits and provide them with software services.
Selected companies producing optical security devices will be allowed use our authentication services: smartphone applications + secured network.
PopimsCode is the first completely automated service enabling product and documents strong authentication by the general public with a smartphone.
It is using mostly printed markings that are impossible to reproduce.
The main targeted markets are the following.
Secured traceability and marketing data collection
It's much more than fighting counterfeiting, because the authentication by a smartphone, which is made available to the general public, provides precious marketing data.
PopimsCode Master-Licensees will be competing with the major market research companies who are collecting data only at the salespoint level, while our technology brings info at the customers level, which is much more valuable.
Our services also protect products from being stolen (when a product is flaged as stolen in the database, it becomes very difficult to resell it), which means brands may now provide more protection to their warehouses, transporter and retail outlets.
It is also something important in terms of responsibility (e.g. the Mars product recall in 55 countries latest february)
On top of collecting information from their customers, brands may now create a direct link with them, which becomes very important at a time when Internet distribution companies are becoming the only contact proposed to the consumers.
This is also a very important market, due to the number of documents that need to be protected. There is much to be done because our service is much safer and much more cost effective than those of the prior art. No doubt that our technologies will used to protect banknotes and ID cards, to organize elections, and to allow one-time access to paperless documents stored in secure databases.
Identity as a service
We have an ambitious project called PopimsCard in this field, and are actively looking for a partner who would want to take control of the project and ensure its development worldwide.